Welcome to The Current

The essential stream of guidance to building your brand's social media presence.

Over the course of 10 engaging modules, you'll learn the fundamentals of setting up your Instagram and Facebook accounts for success, how to optimize these platforms to perform with purpose, craft custom written content, and curate captivating visuals. You won't be alone on the ride. Along the way you'll receive tips, templates, tutorials and more to ensure your entry into "the stream" is all smooth swimming! 

By the end of this course you will have crafted your own Digital Media Strategy Deck; a comprehensive roadmap to your personal or professional brand's voice, visual aesthetic, and identified target audience. 

Join us on this digital journey and take your social media skills to the next level! #StayCurrent with us.

CURRICULUM

The structure of the stream.

  • 1

    Module 1 // Introduction

    • Welcome to The Current

    • Table Of Contents - Time To Dive In!

    • Introduction
  • 2

    Module 2 // Digital Architecture

    • Digital Architecture

    • Set Your Accounts up for Social Success

    • Digital Architecture - The Wild World of Social Media Platforms
  • 3

    Module 3 // Strategy Deck Aerial

    • Create Your Digital Media Strategy Deck

    • Strategy Deck Aerial
  • 4

    Module 4 // Strategy + Storytelling

    • Strategy + Storytelling

    • 5 Key Content Pillars

    • Optimize Your IG Game - Hashtag Do's And Don'ts

  • 5

    Module 5 // The Edit

    • The Edit

    • A Guide To Smart Image Sourcing

    • Image Editing Apps - Greatest Hit List
  • 6

    Module 6 // Visuals + Vibe

    • Content Calendar Template

    • Visuals + Vibe

    • Aesthetic Highlights - A Guide to Acing Your Visual Aesthetic

    • Respecting The Regram
  • 7

    Module 7 // Capturing the Caption

    • Capturing the Caption

    • Key for Cohesive Copy Writing
  • 8

    Module 8 // All About Story

    • All About Story
  • 9

    Module 9 // All Together Now

    • All Together Now
  • 10

    Module 10 // Organic Growth

    • The Organic Growth

    • 5 Steps To Organic Growth

    • Make The Algorithm Work For You

    • IG Weekly Checklist For Account Maintenance And Growth

    • Unfollow Apps To Help Keep A Healthy Follower Ratio

    • The Current Complete Guide Package

INSTRUCTORS

Meet the team behind The Current.

The Current is brought to you by the team at Roots + Ardor, a top tier Digital Media and Marketing Agency based out of Vancouver, Canada. With skin in the game for over six years, this collective of storytellers, digital designers, graphic artists, and overall optimists are excited to share their knowledge and experience with the digital community at large. Your instructors for The Current are R+A's Co-Founders, Sam Ellis and Hannah Bernard.
WEBSITE

Hannah Bernard

Co-Founder of Roots + Ardor

Hannah's expertise, combined with an enthusiastic approach to the creative method allows her to realize impactful digital content while constructing an experience clients won't soon forget.

Sam Ellis

Co-Founder of Roots + Ardor

Sam has spent her career building a diverse digital media portfolio through social content creation, strategy, and copywriting for businesses in a wide variety of industries.